SM City Sta Rosa Laguna

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SM City Sta. Rosa Certified Child-Friendly Mall


According to the National Statistics Office (NSO) survey done last 2005, children comprise over 43% of our population. These figures have translated to more than 1.2 million children entering SM Supermalls, every single day. Thus, in order to effectively protect and consistently ensure the safety of children as well as understand their needs and rights, the SM Supermalls Children’s Council and Breastfeeding Committee together with UNICEF, DSWD, DOH, PNP and the Council for Welfare of Children (CWC), have conducted a re-orientation program entitled “A Kid’SMall: Caring for Children” specifically for SM Mall Managers, employees, tenants, security guards and janitorial personnel, across SM Malls nationwide.

In line with the observance of these rights, the SM Supermalls have improved various child friendly facilities and signage reminders around the mall to continuously promote safety and enhance a child’s experience inside the Mall. Escalator protective railings have been installed. Waterless “kiddie” urinals as well as baby diaper changers can be found inside Mall comfort rooms. Special comfort rooms for the disabled and children have been installed with buzzer/chimes located near the door where children can just press should they require assistance in the use of the comfort room.

Similarly, everyday utilities, like drinking fountains and public payphones, have been made more accessible for children by lowering them at a height that can be reached even by a small child. Safe children’s high chairs are also available at the SM Foodcourt. Breastfeeding stations were made specifically for infants to feed in a clean and comfortable, private area, while toddlers can use kiddie carts, to make malling both convenient and enjoyable for the whole family.


However, aside from just providing children with fun and entertainment, the SM Supermalls also looks out for a child’s future and educational welfare through the many successful projects of the SM Foundation. The SM College Scholarship program has produced more than 800 college graduates in the fields of engineering, computer and information technology, accounting and the academe. More than 15 SM schoolhouses have also been donated in addition to the 2.5 million books distributed to 10,000 reading centers, public schools and baranggay libraries nationwide. In view of the children’s month, the SM Foundation together with SM City Sta. Rosa have recently held the “Make a Child Happy” project, which brought joy to more than 300 underpriviledged children in the Laguna region. Kids were treated to a day filled with fun and laughter as games and prizes abounded. Mall tenants like, Dunkin Donuts, Go Nuts Donuts, TJ Hotdogs, Whippy Ice Cream, Fruits and Waffles, Goldilocks, Girlie’s Ice Cream and SM Supermarket provided enough food and goodies to the delight of the children while Tom’s World and Quantum provided fun entertainment and game consoles.